A lot of business owners treat ad creation like throwing darts blindfolded in a pitch-black room.
They scribble some text, hit "publish," cross their fingers… and then? Silence.
No extra clients.
No extra sales.
Just a bunch of their dollars down the drain.
And in today’s article, I’m going to show you exactly how to solve that aching problem.
But before we get to that, let’s first figure out the root cause of the problem.
Why Most Ads Fail Miserably
And I’m sorry. I can’t tell you that. Pinpointing why is like finding a needle in a haystack.
Maybe your headline reads like Shakespeare reincarnated, but your call-to-action (CTA) falls flat. Or maybe it’s the other way around. Perhaps the real issue lies in the offer itself.
The truth is:
There are countless variables that can sabotage your ad—headlines, images, offers, even the timing.
So, does this mean you’re doomed to endure low-performing ads forever?
Not at all!
There’s one effective way to uncover the problem. And that’s to ask your audience for direct feedback.
And no, we’re not talking about interviews or showing up at their doorstep, clipboard in hand. Instead, we’re going to take a more refined approach.
The Solution (Finally!): A/B Testing
And A/B testing is super simple.
You just test two different versions of a marketing element. And see which one resonates most with your audience.
That’s it.
Now here’s how you’re going to use this to fix your bad ads…
As you may or may not know, every ad has five critical components:
Creative: The images or videos.
Offer: the offer you’re making. A simple example you 100% know of: discounts.
Headline: The first line. The one that’s supposed to grab your audience’s attention.
Body Copy: The text in the middle. The informative part.
Call to Action (CTA): The sentence you use to get people to take action. Click the link for example.
You’re going to test these systematically to help you isolate the weak links and optimize every part of your ad.
Sounds complicated. But it is fairly simple. Here’s how you do it:
How to A/B Test Your Way to Success
Pick One Element to Test
Start small. Test one thing at a time, like your headline or CTA.
Trying to test everything at once is like juggling flaming chainsaws. And spoiler alert: that doesn’t end well.
Create Two Variations
Version A: Your original (the “control”).
Version B: A slightly altered version (the “variant”).
For example, test these two headlines:
A: “How to Boost Sales Overnight”
B: “Get More Sales in Just 24 Hours”
3. Run the Test
Split your audience 50/50. Show half Version A and the other half Version B.
Analyze The Results
Check the Meta Business Suite. Watch the analytics. See which one performed better. And make that one your new control.
Then repeat the process over again when you test the next element (e.g., your creative or offer).
If you do this, your ad will, piece by piece, get better. And eventually become a finely tuned machine that spits out sales on demand.
Will take you some time to get to that point. But be patient. Because the payoff is worth it.
Talk soon,
Jack
P.S.
Want to just skip past all of this A/B testing stuff and get the extra clients immediately? I’ve got you covered. Fill out this form: https://www.jhmarketingresults.com/en/contact-8, and I’ll personally analyze your ads and optimize them for you.
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