Most ads are like that friend who’s always “trying something new” but never seems to get it right.
They’re flashy, funny, even unforgettable… but they don’t bring in clients. And if your ad isn’t getting clients, it’s basically futile.
In this article, I’ll show you how to flip that script and write an ad that actually gets you more clients.
Let’s dive in.
What You CAN’T do When Writing Ads
Imagine this: you’re trying to sell a product or service. Would you…
Dress up like the Joker and try to make people laugh?
Blast obnoxious music with flashy visuals, hoping to stun people into submission?
Be so vague about what you’re offering that even Sherlock Holmes couldn’t figure it out?
Of course not! (If you said “yes,” we may have bigger issues to tackle here.)
Unfortunately, that’s exactly what many ads do. They prioritize entertainment, aesthetics, or vagueness over clarity and purpose.
And then business owners scratch their heads wondering why their marketing budget went up in flames faster than dry leaves in a bonfire.
Let’s keep it simple: the goal of your ad is to sell. So let’s talk about how to do that effectively.
How To Write An Ad That Sells
Treat your ad like a salesperson.
If you spotted a dream prospect in real life and sent your top salesperson to pitch them, what would you want them to say? And what arguments would they make to get that person to act?
Let’s break this down with an example. Say you’re selling chiropractic care. The first step is to identify your ideal prospect. In this case, it’s someone with back pain.
Now imagine your salesperson walking up to that person and saying:
“Hi, does your back hurt?”
Simple, right? But it works because it speaks directly to the prospect’s pain point.
And the best part?
It immediately filters out the people who aren’t your audience.
If their back doesn’t hurt, they’ll move on.
But if it does? You’ve got their attention.
‘Okay, that’s cool. But how do you start your ad?’
Good question. A blank page is always tricky.
It’s staring at you and trying to fill it with a good copy is daunting. Much like a showdown with a stubborn mule.
Luckily, I’ve got a little cheat code:
Keep it simple.
Start with a question that identifies your audience. Something like:
“Are you looking for a wedding photographer?”
“Want to quickly become a more skilled boxer?”
“Want to become a world-class ballerina in a couple of months?”
This approach cuts through the noise.
You’re not wasting time on gimmicks or fluff. And you’re going straight to the heart of what matters to your audience.
And guess what? That’s exactly what gets results.
Talk soon,
Jack
P.S. If you’re not happy with the amount of clients you have, and you’re looking for someone who can deliver you a bunch more really really fast, please fill out this form: https://www.jhmarketingresults.com/en/contact-8
I’ll take a look at what you send in, call you up and ask you some questions to understand what strategy I need to use to make you a bunch of money.
Comments