If you’re running Meta ads and feel like your ad spend is vanishing into thin air faster than a magician’s rabbit, you’re not alone.
It’s not your fault either—most businesses are using an outdated, inefficient strategy that’s about as effective as shouting into the void.
But today, we’re going to fix that. I’ll show you a smarter, insanely cost-effective way to triple your sales with Meta ads.
Sounds good? Let’s dive in.
The One Big Problem With the Usual Approach
Most businesses use a one-step lead generation strategy. They craft an ad, pitch their product, and blast it to a massive audience. Easy, right? But it’s also why so many businesses waste their budget.
Here’s the issue:
Most People Aren’t Interested
A whopping 95% of your audience doesn’t care about your offer. They’ll scroll right past it like it’s a pop-up ad from 2003.
One Shot Isn’t Enough
Even if someone is interested, seeing your ad just once isn’t going to make them whip out their wallet.
People need convincing. Repeated exposure. And proof you’re not just another digital scam before making a purchase.
So, what happens? You spend thousands to reach a big audience, and only a handful of people buy. It’s like casting a wide net in a desert—there’s just no fish to catch.
The Smarter Way: Two-Step Lead Generation
Now, here’s the good stuff. The secret to tripling your sales is switching to a two-step lead generation strategy.
I’ll break it down for you step by step:
Step 1: Offer Value First
Instead of pitching your product outright, start by sharing something genuinely useful with your audience. This could be a free guide, a helpful tip, or an entertaining piece of content.
For example, if you sell skincare products, create an ad promoting “5 Easy Tips for Glowing Skin.” It’s free. Valuable. And gets people hooked without asking them to buy.
Step 1.5: Track Engagement
Let Meta’s Facebook pixel work behind the scenes. It tracks how many people interacted with your ad and consumed your content. These people are your warm leads—the ones who are already showing interest.
Step 2: Retarget With a Tailored Offer
Now comes the magic. Create a second ad that specifically targets the people who interacted with your first one. This time, pitch them an irresistible offer: a discount, a free bonus, or something that speaks directly to their needs.
And here’s the best part:
You can show these ads to the same audience again and again and again. Each time they see it, they’re more likely to buy. So if someone doesn’t buy the first time, they might buy the second. Or third. Or fifth. You get the idea.
Now go ahead and use this 2-step strategy to triple your sales.
Talk soon,
Jack
P.S.
Want me to create a two-step lead generation campaign for you and make your sales soar? Fill out the form here 👉 https://www.jhmarketingresults.com/en/contact-8
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